Seller Hub
eBay — Seller Hub Product Tour
An intuitive, guided onboarding experience transitioning to the redesigned Seller Hub
- Company
- eBay Seller Hub
- Role
- Senior Product Designer
- Scope
- Product Tour & Emails
Goal
Design a product tour that introduces sellers to the all-new Seller Hub experience.
The Challenge
A big mindset shift for sellers.
Seller Hub was redesigned from the ground up, and moving to the new tool was a huge change for existing sellers. Without guidance, first-time users risked feeling lost.
The Approach
A short, seamless guided tour.
I designed a six-step tour that walks first-time users through the key features and selling best practices, supported by welcome and opt-out emails that bring sellers in and invite them back.
The Outcome
Confident sellers and fewer support calls.
Most sellers viewed the tour in just a few minutes, and support calls dropped as sellers found their way around the new Seller Hub on their own.
- Call support reduction
- 32%
- Call support reduction
- Avg. time spent
- 1–3 min
- Avg. time spent
- Onboarding view rate
- 63.5%
- Onboarding view rate
- Seller engagement
- 73K
- Seller engagement
The Product Tour
Six short steps take first-time sellers from a warm welcome to the practices that drive sales, layered over the new Seller Hub.
01Welcome
02Show what you’re selling
03Title and pricing
04Order handling
05Customer service
06Business performance
Emails
Emails bookend the tour, welcoming new beta sellers and giving those who leave an easy way back.
